If we know our access,
we can grow
our reach.
AccessA is a structured assessment platform that helps businesses understand where they are on their access and inclusion journey - and gives them a clear, supported pathway to improve.
A massive opportunity -
held back by uncertainty
People with disability, along with their carers and families, represent one of the largest and most loyal visitor segments in the world. The aspiration is real - Australia has every reason to become one of the most accessible and inclusive destinations globally.
"It's about progress, not perfection - we need to enable progression."
Many businesses want to do better. They're just not sure where to start, worry about getting it wrong, or don't yet have the language to communicate what they already offer. The challenge isn't a lack of goodwill. It's a lack of data.
Live accessibility intelligence,
for clarity, confidence and action
AccessA removes the fear of judgment and replaces it with clarity - wherever you are in your journey.
For Businesses
A supportive, structured assessment showing your progress and a clear improvement pathway - not a compliance checklist. Understand what you're doing well, where your gaps are, and what to tackle next.
For Destinations
A place-wide view of access and inclusion maturity across the full visitor journey - not just individual sites. Identify gaps, celebrate progress, and design interventions that actually move the needle.
For Funders & Policy Leads
Accurate, aggregated data to identify sector-wide gaps, prioritise investment, and measure program impact over time. Design interventions with the confidence they're solving the right problems.
How AccessA works
From business profile to tailored improvement plan - the full journey in 30 seconds.
A rigorous framework.
A supported journey.
Structured enough to generate data funders can act on. Human enough that businesses want to engage with it.
9 pillars of the visitor experience
Businesses complete a structured assessment covering every dimension of accessibility - from the moment a visitor finds them online, through arrival, physical access, sensory support, staff interactions, and beyond.
A fair, weighted score - not a checklist
Each pillar is scored on a 0–5 scale and weighted by real-world impact. The score is normalised so businesses are only assessed on what applies to them. A walking tour isn't penalised for parking.
Tailored recommendations & pathway
Every assessment produces a clear score, pillar breakdown, and AI-generated recommendations tailored to that business's specific results - practical, prioritised actions based on where the gaps actually are.
Across the full visitor journey
AccessA assesses access and inclusion at every stage - from planning and booking through to arrival, the on-site experience, and beyond.
Digital Presence & Booking
Online discovery, pre-visit info, and accessible booking pathways.
Arrival & Wayfinding
Transport access, parking, drop-off, and directional signage.
Physical Access
Built environment, entrances, pathways, and on-site movement.
Sensory & Cognitive Support
Environments and materials that support diverse sensory and cognitive needs.
Staff Capability
Knowledge, confidence, and inclusive communication across the team.
Communication & Information
Accessible formats, clear language, and proactive disclosure of access features.
Emergency & Safety
Inclusive evacuation, safety procedures, and staff preparedness.
Animal Access Policies
Policies and facilities for assistance animals across the full experience.
Rest & Recovery
Quiet spaces, seating, and facilities that support longer or complex visits.
Disability is not a single profile. Physical, neurological, cognitive, intellectual - visible and hidden. Each pillar reflects the real breadth of human experience and what genuine inclusion requires.
A real-time picture of
your region's access maturity
AccessA aggregates individual business assessments into a living destination-level intelligence layer - giving regional bodies, tourism organisations, and funding partners exactly what they need to design programs that close the right gaps.
Real-time dashboards
Live regional scores updated as businesses complete or update their assessments - always an accurate picture, never a static snapshot.
Investment targeting
Identify which cohorts, business types, or geographic clusters are underserved. Design funding programs that solve the right problems in the right places.
Program impact measurement
Track before-and-after scores as programs are delivered. Demonstrate ROI to funding bodies with quantifiable, sector-wide improvement data.
Every score fair, comparable, and meaningful
Every question is rated on a 0–5 scale. Scores are weighted by pillar and normalise so the final result is always a fair and comparable percentage - regardless of business type. Businesses are only scored on what applies to them.
For decision makers and funding partners, aggregated data across businesses and destinations reveals exactly where gaps exist, which cohorts are underserved, and where investment will have the greatest impact.
Built by people who've
lived it, supported and scaled it
Giovanna Lever
Giovanna lives with Currarino syndrome alongside her youngest daughter. A pivotal family trip in 2016 navigating international travel with complex medical needs became the catalyst for over a decade of advocacy and industry leadership. Founder & MD of Sparrowly Group - globally award-winning advisory firm. She has supported over 1,000 businesses and developed Tourism Australia's accessible tourism training program.
Yann Charavel
Yann's wife lives with hearing impairment, and travels with colleagues with disability showed him how few services support people's needs. That experience drives his commitment to inclusive travel. He brings consulting experience transforming organisations across France, Canada and Australia. He is also Co-Founder and Director of Supported Travel eXperiences and AccessibleOz, two travel agencies specialised in accessible travel experiences.
Andrew Hager
Andrew navigates the world alongside a visually impaired partner and an autistic son, giving him a daily understanding of what genuine accessibility means, and where it falls short. He brings significant expertise across strategy and operations in accessible tourism. He is also Co-Founder and Director of Supported Travel eXperiences and AccessibleOz, two travel agencies specialised in accessible travel experiences.
Ready to understand your access?
Join businesses and destinations across Australia using AccessA to measure, improve, and confidently communicate their accessibility.