Your accessibility maturity.
Your improvement pathway.
Your confidence.
Know where your business stands on accessibility, and what to do next. AccessA is built for Australian tourism businesses: it asks only about what applies to you, checks your answers against real evidence, and gives you clear priorities to work on. No compliance checklist. No fear of judgement. Just clarity.
Most businesses want to do better.
They just don't know where to start.
The good news? You don't need to have it all figured out. Many businesses already do more than they realise. Others want to improve but aren't sure how. AccessA shows you both.
AccessA gets you unstuck
Our framework gives you a clear, honest picture of where you are, and a stepped, supported pathway to improve at your own pace. Progress, not perfection.
We don't know where to start
Accessibility can feel overwhelming. AccessA breaks it down into 12 clear domains across your visitor's journey, and shows you exactly where to focus first.
We're worried about getting it wrong
AccessA is designed to meet you where you are, not catch you out. You see your maturity level, not a pass or fail, and recommendations are practical, not punitive.
We don't know how to talk about what we offer
Once assessed, you have the clarity and confidence to tell visitors what's really there, so the information you publish is honest and credible.
We don't have the time or resources
No specialist knowledge needed. Every criterion explains each level in plain English. Do it on your phone, on site, and save as you go.
Your visitor's whole journey,
across 12 domains
AccessA assesses your business against the AccessA Standard: 73 practical criteria across 12 domains of the accessibility and inclusion spectrum, from entrances and bathrooms to communication, sensory needs and your online presence. The criteria follow your visitor through five stages, because a great ramp doesn't help much if nobody can find out it exists.
- 1Dreaming & Considering
- 2Intending & Booking
- 3Anticipation
- 4Experience
- 5Post-Experience
12 domains
Each one covers a part of the experience that matters to visitors with different access needs.
Five maturity levels
Each domain gets a maturity level, so you see progress rather than a pass or fail.
An assessment built around your business
A winery cellar door and a 200-room hotel shouldn't answer the same questions. AccessA shapes the assessment to your business, so you spend your time on what matters to your visitors.
It starts with your business type
Choose from accommodation, food and beverage, experiences and attractions, venues, tour operators, transport providers, retail and services, or other. Criteria that don't apply to your type are left out, and the ones that are essential for it can't be skipped.
IncludedIt responds to your answers
Some criteria only become essential because of an earlier answer. If your main entrance doesn't yet have step-free access, the assessment asks about an alternative accessible entrance. If it's already step-free, that question stays optional.
IncludedIt checks your website for you
You answer a few simple questions about your online presence, and we check your website's accessibility as part of the review. No website? Just tell us, and we'll take it from there.
IncludedA quick check of what you offer
Before you start, a short set of yes or no questions about your facilities and services: a cafe, a pool, a gym, meeting rooms, guided tours. Every criterion then either applies to you or doesn't. We only ask what you offer, never whether it's accessible. That part is the assessment.
Coming soonEverything you need to understand
and communicate your access
Your AccessA Maturity
Your overall maturity as a score out of 5 with its level, from Emerging to Leading. Fair and comparable across business types, and easy to revisit as you improve.
IncludedDomain Breakdown
Your maturity level in each of the 12 domains, in plain words, from digital accessibility and arrival through to service and staff, and sensory and cognitive support.
IncludedPriorities & Recommendations
Quick priorities: the few changes that will make the biggest difference for your visitors, often at little or no cost. Plus tailored recommendations specific to your business type and your answers.
AI-powered, reviewed by peopleYour Accessibility Language
Clarity about what to tell visitors, so the information you publish matches what's really there and reassures people before they arrive.
IncludedYour Accessibility Journey
A record of how your maturity changes from one assessment to the next. Start your next assessment from your last one and update only what has changed.
OngoingA Downloadable Report
Your results in a report you can share with your team, your owners or your regional tourism organisation.
IncludedSimple to complete.
Meaningful in what it measures.
Designed to be done on your phone, on site. Before you begin, you'll see how many criteria apply to you. Save as you go and come back any time.
Set up your profile
Your business type, location and website. It takes a few minutes and shapes everything that follows.
Walk through the assessment
Start where your visitors' experience happens, at your entrances, rooms and facilities, then move on to booking and online information.
Show what you have
Take photos straight from your phone, or upload PDFs of policies and guides. Wherever you say something is in place, a photo or document shows it.
Submit for review
An AccessA reviewer checks your answers against your evidence, supported by AI-powered analysis and an automated check of your website.
Get your results
Your overall maturity, your level in each domain, your priorities, and a report you can download.
Ready to measure progress? Start your next assessment from your last one. Your answers and photos carry over, so you only update what has changed.
A person makes the call.
Evidence comes first.
A person makes the call
Every assessment is reviewed by an AccessA reviewer. AI-powered tools help them work through your evidence, but they never rate you on their own.
Evidence comes first
Your result reflects what your photos and documents show, not just what's claimed.
Fair to your business
Nothing you don't offer counts against you, and nothing essential can be skipped.
Your data stays in Australia
Your answers, photos and documents are hosted and processed in Australia.
Built for every type of visitor experience business
You're only assessed on what applies to your business, so every result is a fair and meaningful benchmark, whatever your size or type.
Accommodation
Hotels, resorts, motels, B&Bs, holiday parks
Food & Beverage
Restaurants, cafes, bars, wineries and cellar doors
Experiences & Attractions
Museums, galleries, zoos, theme parks, wellness and spa
Venues
Event spaces, conference centres, theatres, sporting venues
Tour Operators
Guided tours, day trips, adventure experiences
Transport Providers
Shuttles, transfers, hire vehicles, ferries
Retail & Services
Shops, markets, visitor centres, boutiques
Other
Any other visitor experience business, assessed on what applies
Accessibility isn't a cost.
It's an opportunity.
Travellers with accessible needs spent AU$29.2 billion in Australia in 2024. They are travellers with disability or long-term health conditions, and the friends and family who travel with them. Most decide where to go before they arrive, looking for clear, honest information about your entrance, your bathrooms, your rooms and your website. If they can't find it, they book somewhere else.
Reach more visitors
People with disability, along with their carers and families, are one of the largest and most loyal visitor groups. Accessibility is a growth strategy.
Build staff confidence
When your team understands what's expected and how to respond, everyone benefits: visitors feel welcome, staff feel capable, and your reputation grows.
Communicate credibly
Visitors with disability often abandon plans when they're unsure whether a venue will work for them. Your AccessA results help you publish information that gives them the confidence to book.
Improve at your own pace
AccessA is built on the belief that progress is what matters, not perfection. Every improvement you make is reflected in your maturity.
Stand out in your destination
Destinations are increasingly supporting businesses that invest in accessibility. Early adoption positions you as a leader, not a laggard.
Access support programs
Your AccessA results may make you eligible for targeted improvement programs, funding and training delivered by destination organisations and tourism bodies.
"It's about progress, not perfection. We need to enable progression, and recognise businesses that are genuinely trying to get there."
Source: Tourism Research Australia, Accessible tourism in Australia (2024 data). 1 in 5: ABS Survey of Disability, Ageing and Carers, 2022.
What's coming next
We keep improving AccessA based on what businesses tell us. Here's what's on the way:
Sell your accessible products to the trade
A trade platform where assessed businesses can showcase their accessible and inclusive products and experiences to travel agents, wholesalers and inbound tour operators. Your verified AccessA results give trade buyers the confidence to package and sell what you offer.
Coming soonA quick check of what you offer
A few yes or no questions before you start, so every criterion is clearly relevant to you. Your answers are saved to your profile, for example "Accommodation with a cafe and no pool", and you simply confirm them next time.
Coming soonClearer criteria
Separate criteria for pets and for assistance animals, ramps recognised alongside lifts where they serve every level, and simple guidance for accommodation on which entrance and which room to answer for.
Coming soonBenchmarking
See how your maturity compares with similar businesses in your region, with every other business kept anonymous.
PlannedFrequently asked questions
Do I need to be an accessibility expert?
No. Each criterion explains what each maturity level looks like, in plain English. If you know your business, you can complete it.
What if something doesn't apply to my business?
Criteria that don't fit your business type are left out. Some can be marked as not applicable, and they won't count against you.
Do I have to provide photos?
Yes, wherever you say something is in place and a photo or document is the way to show it. Evidence is what makes your result accurate and credible. You can reuse a photo you've already uploaded on other criteria.
What if we don't have a website?
Tell us on your profile. The online criteria are answered for you, and nothing else in your assessment is affected.
What will my result look like?
Your overall maturity is shown as a score out of 5 with its level, for example 2.8 Established, alongside your maturity level in each of the 12 domains and clear priorities. No percentages, and no pass or fail.
Is AccessA an access audit?
No. AccessA is a maturity assessment of your whole visitor journey. It doesn't take measurements on site or certify that your premises or website meet a standard. If you need that, your AccessA results give an access consultant a head start: evidence, priorities and a clearer brief.
Can I update my assessment later?
Yes. Start your next assessment from your last one and update only what has changed. Your accessibility journey shows the progress.
Who sees my results?
You do, and the AccessA reviewer who checks your assessment. If your regional tourism organisation uses AccessA, it also sees your results in its Destination Portal, so it can target support where it's needed.
Where is my data kept?
In Australia. Your answers, photos and documents are hosted and processed in Australia.
How much does it cost?
Get in touch for current pricing.
See your business the way your visitors do.
Start your assessment today, or book a short walkthrough and we'll show you the assessment for your type of business.