See how accessible your destination really is, business by business.
AccessA gives regional and state tourism organisations, and the councils they work with, a live, evidence-based picture of accessibility across their operators, so you can plan, invest and report with confidence.
The question every
destination gets asked
How accessible is our region? It sounds simple. Most destinations can't answer it with confidence.
Travellers with accessible needs spent AU$29.2 billion in Australia in 2024 and took more than one in five of all trips. Yet the information about accessibility is scattered, and without a clear picture it's hard to target support, make the case for funding, or tell visitors honestly what to expect.
"If we can measure it, we can improve it. Together, and for everyone."
Source: Tourism Research Australia, Accessible tourism in Australia (2024 data).
One-off audits go out of date
A report commissioned once is a snapshot. By the time it's read, businesses have changed, and nobody can tell what's still true.
Listings rely on self-description
Operators describe their own accessibility, in their own words, with no common standard and no evidence behind it.
Nobody sees the whole region at once
Information sits with individual businesses and councils. There's no single view of where the strengths and gaps are.
Progress can't be tracked
Without a consistent baseline, you can't show what your programs and investment have changed, or where to go next.
Everything you need to lead your
destination's accessibility journey
The Destination Portal turns individual operator assessments into regional intelligence. Every figure traces back to real businesses, assessed against the same Standard.
Business Landscape Intelligence
See every assessed business in your destination in a single view, each at its maturity level and mapped across your region. Filter by council, domain and maturity level to find exactly who needs what.
Gap Analysis & Investment Targeting
AccessA aggregates individual assessment data into destination-level gap analysis, showing you which of the 12 domains are weakest across your portfolio, and which councils and business segments are most underserved.
Program Design & Impact Measurement
Use AccessA data to design programs with confidence, then measure their impact over time. Track before-and-after maturity, demonstrate ROI to partners, and build a compelling evidence base for future investment.
Overview
Your region's overall accessibility maturity, how many operators are assessed, and a plain-English summary of strengths and gaps.
Operators
Every participating business in your region, filterable by council, maturity level and domain.
Map
Where accessible experiences are, and where the gaps sit, across your region.
Domains
Maturity across all 12 domains, from entrances and bathrooms to sensory needs and online information, broken down by council.
Comparison
How your region compares with its benchmark, with a council-by-council breakdown.
Actions
Data-driven priorities: the changes that would lift your region's maturity the most.
Strategic Objectives
Set targets from your Accessibility & Inclusion Strategy or Action Plan, track progress, and keep a record of every change and review.
Performers
The businesses leading the way, ready to showcase to visitors, partners and funders.
Queensland destinations also get a dedicated readiness view tracking progress towards Brisbane 2032.
Always current.
Never a static snapshot.
As operator assessments are reviewed and approved, your portal fills in, from council level to the whole region. You always have a current picture of your destination's access maturity, not a report from two years ago.
Regional Accessibility Index
One figure out of 5 for your region, with its maturity level, built from every assessed operator.
Every domain at its maturity level
See which of the 12 domains are Emerging and which are Advanced, across the region and council by council.
Benchmark comparison
How your region compares with its benchmark, and how each council contributes.
Progress over time
As operators reassess, you see what has changed and how you're tracking against your objectives.
Real assessments,
not guesswork
A regional figure is only as good as the data underneath it. AccessA's is built to hold up when someone asks how you know.
One Standard for everyone
Every operator is assessed against the AccessA Standard: 73 criteria across 12 domains of the accessibility and inclusion spectrum, following the visitor journey from planning a trip to the visit itself and beyond.
Fair to every type of business
The assessment adapts to each operator's business type, so a cafe isn't marked down for not having hotel rooms.
Evidence, then review
Operators back their answers with photos and documents. An AccessA reviewer checks every assessment, supported by AI-powered analysis and an automated website check.
Honest numbers
No regional figure is shown until at least three operators are assessed. Regions with no assessed operators are never ranked or averaged, and "nothing in place" is always kept separate from "not yet assessed".
Australian data
All assessment data is hosted and processed in Australia.
For tourism organisations
and councils
AccessA maps operators to regions by council, using a register of 58 regional tourism organisations and 548 councils, sourced from each state tourism body.
Your region in full
Every participating operator, every council, every domain. Target workshops, grants and marketing where they'll make the most difference.
The whole state in one view
Drill into any region or council, compare regions side by side, spot where investment would make the most difference, and report a state-wide position backed by evidence.
Your local area, in context
See the operators and gaps in your council area alongside the wider region, so you can target local programs and economic development funding, and work with your regional tourism organisation on shared priorities.
From onboarding to ongoing
regional intelligence
AccessA is designed to work at scale, across entire destinations, without requiring specialist resources from your team.
Onboard your destination
We configure your AccessA regional account, setting boundaries, business categories, and the reporting structure that matches your destination.
Activate your businesses
We support you to invite and onboard businesses in your destination. AccessA provides communication templates, explainer materials, and support for businesses completing their first assessment. See what operators get.
Receive your regional intelligence
As assessments are completed and updated, your dashboard builds in real time. Use the insights to design targeted programs, allocate resources, and communicate your destination's accessibility story.
Real applications for
real destinations
Building an accessible tourism strategy
An RTO uses AccessA to baseline the accessibility of their 80+ member businesses, identify the top three investment priorities, and design a targeted 12-month improvement program, with measurable outcomes to report to their board.
Inclusive destination planning
A local council uses AccessA to understand accessibility gaps across their high street, major attractions, and public spaces, and to identify which businesses would benefit most from accessibility support programs funded through their economic development budget.
Sector-wide improvement program
An industry association uses AccessA to design and deliver a sector-wide accessibility uplift program, tracking participant progress, measuring collective impact, and producing an annual Accessibility Index for their destination.
Positioning as an accessible events destination
A convention bureau uses AccessA to assess the accessibility of venues, accommodation, and visitor experiences across their portfolio, building a credible, evidence-based accessibility proposition for the conference and events market.
Reports that tell
the right story to the right people
AccessA generates a suite of reports designed for different audiences, from operational dashboards for your team to boardroom-ready summaries and stakeholder briefings.
Regional Overview Report
A high-level summary of your destination's Regional Accessibility Index, top gaps, and key trends, designed for board and stakeholder reporting.
Domain Gap Analysis
A detailed breakdown of maturity across all 12 domains, showing the regional level, range, and distribution across your portfolio of businesses.
Business Landscape Report
A full listing of every assessed business with its maturity, domain breakdown, and trend data, for operational planning and program targeting.
Program Impact Report
Before-and-after reporting for businesses that have participated in improvement programs, showing maturity changes, domain improvements, and ROI evidence.
Annual Accessibility Index
A comprehensive annual publication documenting your destination's accessibility journey, suitable for media, partners, and public reporting.
Visitor Segment Analysis
A breakdown of which disability types and visitor segments are best and least served by your current destination offering, to guide program design.
Frequently asked questions
Do our operators need to pay?
That depends on the partnership we agree with you. Talk to us about the options.
How many operators do we need before we see results?
Regional figures appear once at least three operators are assessed. Individual operator results show as soon as each assessment is approved.
Is this an audit?
No. Operators assess themselves with evidence, and an AccessA reviewer checks every assessment. The result is a maturity level, designed to show progress rather than pass or fail.
Can we see individual businesses?
Yes. Your portal lists every participating operator in your region with its maturity in each domain.
Does it work for our region's boundaries?
Operators are placed by council, and each council belongs to a regional tourism organisation, using lists sourced from each state tourism body. Where a council sits between two organisations, we work it through with both.
Can we set our own targets?
Yes. Strategic Objectives lets you set targets from your strategy or action plan, review them on your own schedule and keep a record of every change.
Where is the data kept?
In Australia. All assessment data is hosted and processed in Australia.
Answer the question with evidence.
Book a demo and we'll walk you through the Destination Portal and how a pilot in your region would work.