AccessA

For Businesses

Your accessibility score.
Your improvement pathway.
Your confidence.

AccessA is a structured assessment tool that shows you exactly where you are on your accessibility journey - and gives you a clear, practical pathway to improve. No compliance checklists. No fear of judgment. Just clarity.

See How It Works
Sound Familiar?

Most businesses want to do better.
They just don't know where to start.

The good news? You don't need to have it all figured out. AccessA is designed for exactly where you are right now.

AccessA removes the paralysis

Our framework gives you a clear, honest picture of where you are - and a stepped, supported pathway to improve at your own pace. Progress, not perfection.

We don't know where to start

The accessibility space can feel overwhelming. AccessA breaks it down into nine clear pillars and tells you exactly where to focus first.

We're worried about getting it wrong

AccessA is designed to meet you where you are - not catch you out. Every score reflects genuine effort, and recommendations are practical, not punitive.

We don't know how to talk about what we offer

Once assessed, AccessA gives you the language and confidence to communicate your accessibility features to visitors - clearly and credibly.

We don't have the time or resources

The assessment is designed to be completed in under an hour, with no specialist knowledge required. You can save and return at any point.

What You Get

Everything you need to understand
and communicate your access

01

Your AccessA Score

A clear, normalised percentage score that reflects your genuine access and inclusion performance - comparable across business types and revisitable over time as you improve.

Included
02

Pillar-by-Pillar Breakdown

See exactly how you perform across all nine dimensions of the visitor experience - from digital presence and arrival through to staff capability and sensory support.

Included
03

Tailored Recommendations

Prioritised, practical actions based on your specific results. Not generic suggestions - targeted guidance built around where your gaps actually are and what will have the greatest impact.

AI-generated
04

Your Accessibility Language

AccessA gives you the words to communicate what you already offer - confidently and credibly. Use your score and profile to reassure visitors before they arrive.

Included
05

A Pathway to Improve

Your assessment doesn't end at a score. Track your progress over time as you implement changes, unlock new recommendations, and watch your score improve.

Ongoing
06

AccessA Verified Badge

Businesses that reach key milestones will be eligible for AccessA verification - a trusted signal to visitors that your accessibility commitment is genuine and assessed.

Coming soon
How It Works

Simple to complete.
Meaningful in what it measures.

The full assessment takes under an hour and can be saved at any point. No specialist knowledge required.

01

Set up your profile

Tell us about your business - type, location, size. This ensures you're only assessed on what's relevant to you. A café isn't penalised for not having accessible parking if it has none.

02

Complete the assessment

Work through nine pillars at your own pace. Each question is scored 0–5. Save and return at any time. The whole assessment takes around 45–60 minutes.

03

Get your score & report

Receive your overall AccessA score, a full pillar-by-pillar breakdown, and your personalised set of AI-generated recommendations - immediately upon completion.

04

Take action & track progress

Use your recommendations to make targeted improvements. Reassess at any time to track your progress and unlock new recommendations as you grow.

Who It's For

Built for every type of visitor experience business

You're only assessed on what applies to your business. Our normalised scoring means every result is a fair and meaningful benchmark - regardless of size or type.

Accommodation

Hotels, resorts, motels, B&Bs, holiday parks

Restaurants & Cafes

Dining experiences, cafes, bars, bistros

Tour Operators

Guided tours, adventure experiences, day trips

Attractions

Theme parks, museums, galleries, zoos

Retail

Shops, markets, visitor centres, boutiques

Transport

Shuttles, transfers, hire vehicles, ferries

Wellness & Spa

Day spas, wellness retreats, health centres

Sport & Recreation

Sporting venues, leisure centres, outdoor activities

Events & Venues

Event spaces, conference centres, theatres

Why It Matters

Accessibility isn't a cost.
It's an opportunity.

The disability visitor economy is one of the most underserved and highest-value segments in Australian tourism. Businesses that invest in accessibility see measurable returns - in bookings, loyalty, and reputation.

Reach more visitors

People with disability, along with their carers and families, represent one of the largest and most loyal visitor segments. Accessibility is a growth strategy.

Build staff confidence

When your team understands what's expected and how to respond, everyone benefits - visitors feel welcome, staff feel capable, and your reputation grows.

Communicate credibly

Visitors with disability often abandon plans when they're unsure whether a venue will work for them. Your AccessA score and profile give them the confidence to book.

Improve at your own pace

AccessA is built on the belief that progress is what matters - not perfection. Every improvement you make is tracked, recognised, and rewarded in your score.

Stand out in your destination

Destinations are increasingly supporting businesses that invest in accessibility. Early adoption means positioning yourself as a leader - not a laggard.

Access support programs

Your AccessA data may unlock eligibility for targeted improvement programs, funding, and training delivered by destination organisations and tourism bodies.

"It's about progress, not perfection. We need to enable progression - and recognise businesses that are genuinely trying to get there."
Giovanna Lever Co-Founder, AccessA - Founder & MD, Sparrowly Group
1 in 5
Australians live with disability
$8.2B
Annual disability tourism spend (est.)
4.4×
More likely to return when welcomed
9 pillars
Assessed across the full visitor journey

Ready to understand your access?

Join businesses across Australia using AccessA to measure their accessibility, improve their offering, and confidently welcome every visitor.